The Power of Lead Generation and Nurturing

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Leverage the power of lead generation, lead nurturing, sales enablement, lead scoring and prospecting to get tangible returns on your investment.

SKU: 62a6b11a-fbf8-460d-938c-87a4a0f5f82b Category: Tags: , , , ,
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Available in: English, Dutch, French, German, Spanish
  • The executive team that wants to increase leads and conversions.
  • The marketing manager who is interested in helping their team optimize lead generation efforts.
  • The sales director who needs to make sure that their reps are efficiently converting qualified leads.
  • The CFO that needs to track budgets and ensure a high return on total investments in sales activities.
  • The customer success teams that need to ensure that prospects have been properly nurtured and their experience is positive from start to finish.
Lead Generation
Enhancing conversion rates

Lead Nurturing
Retaining quality customers

Sales Enablement
Empowering the sales process

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What methods have you used to understand your target audience?
  1. We haven't done any specific research yet.
  2. We analyze buying habits and use surveys to formalize our findings.
  3. We use predictive analytics, hierarchical clustering, and A/B testing to optimize targeted messaging.

Q. What have you done to identify customer segments?
  1. We have not identified customer segments.
  2. We use basic metrics to segment customers.
  3. We apply predictive analytics to segment customers.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
leklek-hidden_opp_new_media_myths_debunked.pdf
kpmgkpmg-im-preparing-for-the-new-reality-session-2-adapting-to-the-new-reality-240620.pdf
deloittegx-ps-global-defense-outlook-2016-interactive.pdf
pearlmeyernew-massachusetts-non-compete-law-goes-effect-next-week.pdf
cognizantcustomer-insight-command-center-speeds-just-in-time-marketing-codex1015.pdf
cognizantdigital-solution-increases-sales-for-company-codex4077.pdf
gehealthcare5b9a96379d7d464fa38560a2ad7bdf87.pdf
oliverwymanRisk_in_the_Australian_Mortgage_Market.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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