The Power of Logo Design and Brand Identity



Learn how to create a strong brand identity from our insightful media questionnaire! We’ve collected key opinions from board of director members to uncover the impact logos and branding have on corporate identity.

SKU: f070f562-7931-4a7e-987c-b0e2a78edfda Category: Tags: , , , ,
Available in: English, Dutch, French, German, Spanish
  • The marketing team that needs to convince internal stakeholders about the importance of logo design.
  • The advertising department that is looking for ways to develop an effective brand identity.
  • The top management that wants to ensure their company's logo is distinctive and memorable.
  • The business analyst that is researching the power of logo design in consumer purchasing decision.
  • The communications manager who is interested in helping his team with strengthening the company's brand.
Explore how media impacts logo design

Brand Identity
Uncover consumer values related to logos

Examine strategies for creating a logo

Discover techniques for building a brand

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How frequently have you monitored your social media presence?
  1. We have not done any monitoring.
  2. We have created and posted occasional content to our social media accounts.
  3. We have an established strategy and use KPIs to track and analyze our social media presence on a regular basis.

Q. Do you utilize corporate recognition programs?
  1. No, we do not
  2. Yes, we have basic initiatives
  3. Yes, we have a fully formalized program that we implement regularly
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanHow to focus telecom investment_online1.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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