The Power of Search & Retargeting in the Corporate World

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Gain a deeper understanding of how advanced marketing tactics, such as search and retargeting campaigns, can benefit a business and directly impact revenue.

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Available in: English, Dutch, French, German, Spanish
  • The marketing director who needs to understand the nuance of organic and paid search to decide on an appropriate budget allocation.
  • The CEO who needs to be up-to-date on the newest strategies Adwords provides.
  • The COO who needs to know how these tactics increase customer acquisition, loyalty and satisfaction.
  • The CMO who is interested in helping their team create more effective retargeting campaigns.
  • The sales manager who needs to understand how search and retargeting affects the bottom line.
Organic Search
Understanding the basics

Paid Search
Maximizing value

Retargeting Campaigns
Reaching customers

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you maximize organic search?
  1. We have basic keyword research and optimization.
  2. We have a fully optimized content strategy and regularly track performance.
  3. We have deployed advanced organic tactics, integrated structured data and analyze searches.

Q. What is the purpose of Adwords?
  1. To display ads on websites
  2. To track & analyze KPIs and improve ROI
  3. To create a holistic strategy for optimizing campaigns
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
rhrinternationalconsultantsExecutive Integration Stumbling to the Top.pdf
novantas2017-12-19-Commercial-LOB-Perspective-3Q17.pdf
oxeraHow-did-cats-get-the-cream-of-the-Internet.pdf.pdf
cognizantintegrated-cloud-management-platform-for-aws.pdf
protivitihigh_shrink_store_programs_whitepaper.pdf
pearlmeyernon-employee-director-pay-practices-financial-institutions-executive-summary.pdf
lekChina-Automotive-Aftermarket_A-Strategic-Opportunity_LEK-Consulting_10-2013.pdf
marakonmarakon-commentary-food-for-thought-052018.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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