The role of marketing automation in the sales cycle



With the right approach, marketing automation complements the rest of marketing activities, reduces the workload and helps achieve marketing objectives.

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Available in: English, Dutch, French, German, Spanish
  • The inbound marketing specialist who needs to handle all the incoming leads during the first half of the year.
  • The sales manager who needs to refocus the sales process on his product line.
  • The new manager who needs to integrate the new CRM system with the Lightbend technology.
  • The inbound marketing expert who needs to maintain the volume of the leads coming in by the end of the year.
  • The employee who needs to train a new business associate.
how to sell the benefits of digital

Lead tracking
using leads as an opportunity for training and development

Lead flow
ensure that all your leads are handled in the right way at every stage of the sales cycle

use sugarcrm to manage your CRM data online with easy access from anywhere you have internet access or mobile device

Trading partner
find out who your trading partners are

Online marketing
use online marketing tools such as google adwords

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Is the use of social media part of the core strategy?
  1. Not/Not sure
  2. Part of core strategy OR separate campaign
  3. Part of core strategy AND separate campaign AND embedded in operational processes

Q. To what extent is the use of social media for internal communication regulated?
  1. We do not have a formal policy
  2. We have a policy BUT not fully understood and often not followed by everyone
  3. We have a clear formal policy AND this is understood and well-followed by everyone
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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