The Role of Retail Customer Loyalty Programs in Increasing Sales and Profitability

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WHAT IS IT ABOUT?

Discover how retail customer loyalty programs can help increase sales, profitability, and customer satisfaction by tapping into rewards, incentives, and bonuses.

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Available in: English, Dutch, French, German, Spanish
  • Marketing Department that needs to convince internal stakeholders about the importance of customer loyalty programs.
  • CEO that is looking for ways to optimize customer experience and drive revenue growth.
  • Customer Service Manager who is interested in helping his team with improving customer retention.
  • IT Department that is responsible for designing and implementing loyalty programs.
  • Financial Controller who needs to provide insight into return on investments associated with loyalty programs.
Rewards
Incentivizing customers with rewards

Incentives
Encouraging sales through incentives

Bonuses
Motivating customers through bonuses

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What types of rewards do you offer customers?
  1. We don't have any rewards program.
  2. We have a basic point system.
  3. We have a fully formalized and customized loyalty program that we use to reward customers regularly.

Q. What types of incentives have you implemented?
  1. We have not implemented any incentives.
  2. We have a basic rewards system that incentivizes frequent purchases.
  3. We have a fully formalized loyalty program that we actively monitor and use to assess customer satisfaction.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
kpmggx-deloitte-digital-government-transformation-ireland.pdf
oliverwymanEUScenarios_UKMembership_OliverWymanResearch.pdf
lekLEK_HealthcareRetentionEI0214_WEB.pdf
oxeraThe-case-of-Apple.pdf.pdf
deloittegx-tmt-Iotecosystem.pdf
deloittegx-tmt-pred15-one-billion-smartphone.pdf
infosysbeing-resilient-welcome-new-office.pdf
gartnerreducing-turnover.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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