The social media revolution and the future of marketing
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WHAT IS IT ABOUT?
Today social media has evolved and become mainstream. As a tool, it has unveiled the power of mainstream and the future of marketing. A social revolution is happening.
- The client of the marketing agency who wants to get a better overview of the performance of the core messages and which channels are used to get there.
- The long-term investors who want to get some perspective over the company's core measures.
- The HR leader who wants to shift the focus from metrics to results.
- The customer who wants to measure the customer experience instead of the monetary value.
- The marketing team who wants to pinpoint where they can make a difference.
Social media
the power of social media
Mainstream
how to use social media in a mainstream way
Expansion
what is needed to become an expert at using social media
Augmented reality (AR)
making it real with technology and apps
Social reality (SR)
the impact of digital on society
Media
why you need to be part of the mainstream news cycle now or risk being left behind by your competitors
Apple's ARKit
why you need to be part of the mainstream news cycle now or risk being left behind by your competitors
the power of social media
Mainstream
how to use social media in a mainstream way
Expansion
what is needed to become an expert at using social media
Augmented reality (AR)
making it real with technology and apps
Social reality (SR)
the impact of digital on society
Media
why you need to be part of the mainstream news cycle now or risk being left behind by your competitors
Apple's ARKit
why you need to be part of the mainstream news cycle now or risk being left behind by your competitors
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. Is it possible to adapt the content of marketing material to the digital capabilities of the customer?
Q. To what extent does your company use its data for customer relations?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. Is it possible to adapt the content of marketing material to the digital capabilities of the customer?
- No
- For a few digital channels
- For all digital channels
Q. To what extent does your company use its data for customer relations?
- We do not analyze the data
- Only for manual reporting
- OR performance management system gives us alerts when we are outside our target range
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| everstgrp | Everest Group - RPA Technology Vendor Landscape with Products PEAK Matrix™ Assessment 2018 - CA.pdf |
| gartner | state-of-the-erm-function-summary.pdf |
| mckinsey | mog_benchmarking_v9.pdf |
| bcg | BCG-Lessons-from-Best-in-Class-CFOs-Jan-2020-rev_tcm9-238067.pdf |
| bcg | BCG-Listening-What-Chinese-Consumers-Say-About-Insurers-May_2016_tcm9-63271.pdf |
| oliverwyman | RJ6_1_3-Brexit.pdf |
| jimobriencsr | Case Study - Mitsubishi.pdf |
| oliverwyman | 07-A-Driverless-Future-for-Freight.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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