The social media strategy and your personal branding



So many avenues to present you, your colleagues, and your organization to the world.

  • The media agency that wants to stay in the loop of a new trend.
  • The IT consultant that needs to do a marketing/communications campaign.
  • The media manager with a client how wants to understand how social media can be used for personal branding.
  • The Content Marketing Manager that needs to build a strategy for the next year.
  • The PR Manager that needs to build some good press for his company.
Social media
what is it and how to use it

the photo sharing app that everyone loves

a great way to keep in touch with friends and family

why you should be on social media too

how to use social media for marketing purposes

a professional networking site that connects people who have similar interests

another blogging platform

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. Do you use a formal sales process?
  1. We don't have a formal sales process
  2. We have an ad hoc sales process (e.g. based on your gut feeling)
  3. We have a formal sales process (e.g. ideal customer profile, sales process, number of calls per week)

Q. Do you adapt your approach to the customer's buying motivation?
  1. No or not targeted to specific customer segments/products
  2. We sell our products/services in the way that seems most suitable to us
  3. We aim for a specific buying motivation of each customer segment/product when selling our products/services
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
rhrinternationalconsultantsExecutive Selection and Integration_0.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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