Understanding Corporate Writing

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Get a handle on publishing, copy-writing, adverts, scripts and content to drive your business forward.

SKU: c9256573-131c-4659-a171-a00a7a0ed84a Category: Tags: , , , ,
Theme:
Available in: English, Dutch, French, German, Spanish
  • The marketing strategists who wants to create engaging ad campaigns
  • The communications executives who need to create purposeful briefs
  • The editorial directors who require compelling content
  • The creative writers that need powerful script ideas
  • The content editors that want to draft the perfect copy
Publishing
Crafting persuasive publications

Copywriting
Building effective text

Adverts
Constructing captivating ads

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What type of editorial process do you have in place?
  1. We have no process at all
  2. We have a basic system for editing and proofreading documents
  3. We have a fully formalized system to review, edit, and approve content

Q. What have you done to ensure consistency in tone of voice?
  1. We have not done anything yet.
  2. We have defined a general brand style guide with common phrases and language.
  3. We maintain a database of consistent and clear terminology, with periodic review and evaluation through internal surveys, analytics, and A/B testing.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
mckinseyhow-to-drive-winning-battery-electric-vehicle-design-v3.pdf
oliverwymanAgility_In_The_Moment_Web.pdf
pwcpwc-consumer-intelligence-series-video-content-consumption-2013.pdf
kpmgcovid-19-cyber-threat-landscape-may-13-2020.pdf
infosysdata-driven-decisions.pdf
deloittegx-gr14-reporting-process.pdf
fticonsultingwhen-the-carousel-stops.pdf
mckinseyWomen-at-work-in-the-Middle-East.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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