Understanding the Impact of Market Segmentation on the Corporate World

Original price was: € 199,00.Current price is: € 0,00.


Are you looking to better understand how effective market segmentation and research can affect your business? This questionnaire will provide an inside look into the steps needed for successful marketing, advertising, research design, qualitative and quantitative research.

SKU: 46a32b3b-2d9d-46f6-b833-1b171e9e0c94 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The Marketing department that needs to convince finance managers about the opportunity of segmentation.
  • The Advertising manager who is interested in helping his team with research strategies.
  • The Research Design director that is motivated to develop a comprehensive plan of action.
  • The Qualitative Research specialist that must gather accurate data.
  • The Quantitative Research team leader that wants an analysis of data driven results.
Creating a strategy

Advertising Research
Collecting data

Research Design
Developing process

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you analyze market segmentation?
  1. We don't analyze market segmentation.
  2. We identify general trends and use basic metrics.
  3. We conduct detailed competitor analysis, incorporating KPIs and utilizing complex algorithms.

Q. What have you done to reduce costs?
  1. We have not taken any initiatives.
  2. We have implemented cost-saving measures.
  3. We have implemented a detailed cost management plan.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanRethinking_Managing Op Risk.pdf
oliverwymanCalifornia Workers Compensation SB863 How is is measuring up.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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