Understanding the Power of Marketing Strategies



This questionnaire will explore how marketing strategies such as direct and database marketing, database segmentation, lead nurturing, personalized emails, and loyalty programs can benefit businesses.

SKU: 2827726c-3052-4a3c-9bd6-f374eb617046 Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The CMO who wants to understand the current trends in marketing strategy
  • The Customer Service department that needs to convince financial managers about the opportunity of loyalty programs
  • The Information Technology manager who is interested in helping his team with personalized emails
  • The Sales team that desires an improved understanding of database segmentation
  • The Market Research group that aims to create effective lead nurturing tactics
Direct Database Marketing
Benefits and drawbacks for businesses

Database Segmentation
Organizing stored customer data

Lead Nurturing
Automating customer interactions

Personalized Emails and Loyalty Programs
Optimizing customer experience

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What measures have you taken to leverage customer data?
  1. We have some basic processes in place.
  2. We use CRM systems and segment data into meaningful cohorts.
  3. We apply advanced analytics to capture customer-centric KPIs.

Q. How do you track customer segmentation?
  1. We have no system of tracking customer segmentation.
  2. We segment customers using variables like age, location, and buying history.
  3. We use sophisticated algorithms to accurately identify the best customer segments for targeted marketing.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
oliverwymanEmerging Risks Quandary - 2016 web.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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