Unleashing the Power of Content for Business Growth

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WHAT IS IT ABOUT?

This questionnaire explores the various aspects of content marketing, content strategy, content creation, content promotion, and content measurement, and their impact on corporate performance.

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Theme:
Available in: English, Dutch, French, German, Spanish
  • The human resources department that needs to convince senior managers about the benefits of a content-driven approach.
  • The marketing manager who is interested in helping his team with content creation and promotion.
  • The finance manager looking to measure the success of content campaigns and generate ROI.
  • The strategy executive maximizing effectiveness and efficiency of content consumption.
  • The IT executive exploring technological solutions to further leverage content performance.
Content Marketing
Generating brand awareness

Content Strategy
Driving sustainable growth

Content Measurement
Maximizing ROI

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What have you identified as target markets?
  1. We haven't identified any target markets yet.
  2. We have identified potential target markets.
  3. We have built a complete target market profile for our brand.

Q. What steps have you taken to set goals and objectives?
  1. We haven't taken any steps
  2. We have identified key goals and objectives
  3. We have set measurable milestones and are tracking our progress
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
cognizantENGLAND-HEALTHCARE-EXCHANGE-NETWORK.pdf
rsmusrsm_the-real-economy_december20_final_secured.pdf
magenicdont-let-analysis-paralysis-keep-you-from-modernizing.pdf
miebachMiebach_Pharma_and_Life_Sciences_Services.pdf
gartnergartner-customer-success-story_marketing_establish-marketing-as-a-driver-of-business-growth.pdf
infosysresponse-changing-consumer-scured.pdf
miebachBinzagr_Project_Article_Miebach_Consulting_2019.pdf
oliverwymanRJ6-3_3-Autonomous_Trucking.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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