Unlocking Sales Potential through Cross-selling & Upselling

Original price was: € 199,00.Current price is: € 0,00.


As businesses of varying sizes continue to explore the use of cross-selling and upselling as a way to increase sales, understanding customer needs is critical. This questionnaire shows the potential offered by cross-selling, upselling, bundles, discounts, and upsell campaigns.

SKU: 65d6b3a6-bdba-4d9c-93ab-68b861591dbb Category: Tags: , , , , ,
Available in: English, Dutch, French, German, Spanish
  • The Marketing team that needs to adapt their offer portfolio to changing market needs;
  • The Operations department that needs to convince their managers about the opportunity of cross-selling and upselling;
  • The Customer Service manager who is interested in helping his team with creating offers from individual customers;
  • The Supply Chain analysts who want to reduce costs and maximize profits through bundle discounts;
  • The Data Science professionals that need insights into how upsell campaigns impact sales.
Cross Selling Upselling
Strategies for increasing sales

Leveraging customer demand

Selling in packages

Discounts Upsell Campaigns
Keeping sales moving

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you measure the ROI of cross-selling upselling?
  1. We don't, we just do it
  2. We analyze customer data to inform decisions
  3. We use A/B tests and track success with KPIs

Q. How do you differentiate between discounts?
  1. We do not differentiate between discounts.
  2. We differentiate between discounts based on criteria defined by management.
  3. We differentiate between discounts using A/B testing and analysis of data on customer preferences.
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
synpulseSEF5 White Paper - Embracing Intelligent Operations - 20th September 2018.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.


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