Unlocking the Potential of Digital Advertising

Original price was: € 199,00.Current price is: € 0,00.

WHAT IS IT ABOUT?

Are you taking full advantage of digital media and advertising? Do you understand how to make native, display, PPC, and remarketing work for you? This questionnaire will help you understand digital advertising and how it can benefit your business.

SKU: ee101075-342f-41f0-b331-ba0502712407 Category: Tags: , , , , ,
Theme:
Available in: English, Dutch, French, German, Spanish
  • The corporate marketer looking to maximize advertising budget.
  • The CMO exploring new ways to reach key audiences.
  • The media planner searching for efficient and effective channels.
  • The PR representative trying to boost visibility and engagement.
  • The analyst tasked with measuring ROI.
Native Advertising
Maximizing potential

Display Advertising
Targeted strategies

Paid Ads Remarketing
Generating Results

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. What metrics have you implemented to measure the success of your native advertising campaigns?
  1. We have not implemented any metrics.
  2. We have tracked basic metrics like impressions and click-throughs.
  3. We have advanced metrics such as CPC, CPM, conversions, ROI, and A/B testing in place.

Q. What type of ad formats do you use?
  1. No organized ad formats
  2. Few standard ad formats
  3. Wide range of custom ad formats
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
NAMETITLE PAPER
mercergl-2020-resources-for-tracking-state-and-city-retirement-initiatives.pdf
rhrinternationalconsultantsWhen-High-Potential-Talent-Fails_0.pdf
cognizantthe-work-ahead-moving-healthcare-organizations-into-the-digital-age-codex2328.pdf
deloittegx-tmt-pred15-drones-high-profile.pdf
pearlmeyerfact-sheet-golden-parachute-change-in-control-planning-10.2020_0.pdf
pearlmeyerhow-conduct-pay-performance-analysis-your-executive-compensation-program.pdf
oliverwymanprivate-investment-is-key-to-unlocking-long-term-capital-for-gulf.pdf
gehealthcarefc0289ff873b4a3196679870dcc45b53.pdf
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
  • Respondent profiles for a helicopter view of your audience.
  • A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
  • Improvement suggestions (per question) how to move from one answer to another
  • Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
This English questionnaire is also available in Dutch, French, German, and Spanish.

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