Unlocking the Potential of Digital Advertising
WHAT IS IT ABOUT?
Are you taking full advantage of digital media and advertising? Do you understand how to make native, display, PPC, and remarketing work for you? This questionnaire will help you understand digital advertising and how it can benefit your business.
- The corporate marketer looking to maximize advertising budget.
- The CMO exploring new ways to reach key audiences.
- The media planner searching for efficient and effective channels.
- The PR representative trying to boost visibility and engagement.
- The analyst tasked with measuring ROI.
Paid Ads Remarketing
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. What metrics have you implemented to measure the success of your native advertising campaigns?
- We have not implemented any metrics.
- We have tracked basic metrics like impressions and click-throughs.
- We have advanced metrics such as CPC, CPM, conversions, ROI, and A/B testing in place.
Q. What type of ad formats do you use?
- No organized ad formats
- Few standard ad formats
- Wide range of custom ad formats
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.