Marketing
Optimize campaigns to engage customers

Strategy
Maximize performance in the marketplace

Market
Gain insights into competitive industries

As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.

After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..

Q. How do you include target audiences in your marketing strategy?

1. We have no formalized plan.
2. We conduct research and segment our audience base.
3. We use comprehensive data analytics to refine current targeting strategies.

Q. What have you identified as important trends in your market?

1. We haven't identified any trends yet.
2. We identified some random trends but no clear data-supported trends.
3. We identified and measured key trends in our market.

The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.

If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.

NAME	TITLE PAPER
lek	LEK-AMC-Strategy.pdf
lek	2203-APAC-2019-Hospital-Priorities-Report.pdf
cognizant	sales-marketing-and-service-optimization-strategies-for-accelerating-growth-codex3901.pdf
pearlmeyer	highlights-secs-last-minute-changes-stock-based-compensation-reporting-rule.pdf
fticonsulting	when-the-carousel-stops.pdf
infosys	customer-experience-disruption.pdf
magenic	embedded-data-visualizations-can-bring-your-applications-to-life.pdf
oliverwyman	china-apparel-battle.pdf

You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:

• Respondent profiles for a helicopter view of your audience.
• A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
• Improvement suggestions (per question) how to move from one answer to another
• Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.

This English questionnaire is also available in Dutch, French, German, and Spanish.