Video and social media marketing
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WHAT IS IT ABOUT?
Social media is transforming the landscape of business. The best way to understand what it will bring for your company is to start asking about the common trends in the evolution of the industry, the factors that will dominate video marketing, and the most efficient strategies for targeting audiences from a variety of platforms.
- The operations manager who needs a benchmark to compare the competitive activities.
- The HR manager who wants to know if his company can claim to be the number one in the country.
- The IT manager who needs to get a quick insight on his company's social media strategy.
- The marketing manager who is unsure of his company's social media performance.
- The vice president of marketing who wants to know if his company is on the right track.
Social media
how to use social media
Content
what is content and why should you care?
Video
how video can be used in marketing
Continue
the power of social media continue sharing
Data Lake
store all data in one place
how to use social media
Content
what is content and why should you care?
Video
how video can be used in marketing
Continue
the power of social media continue sharing
Data Lake
store all data in one place
As you can see, you're not asking your respondents for opinions, satisfaction or agreement. Our scientific research has shown that these are very bad fuel for algorithms. Instead, we ask for verifiable facts or -behaviour. For further reading, you can download our AMAIZE magazine dedicated to this topic or discover the scientific papers in the Resources section.
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. Are your local staff enabled to use social media?
Q. How are the social media activities for your product or service distributed across your departments?
After you have downloaded this questionnaire, you can - in your Toolbox - edit, add/delete, and translate questions & answers to your liking. Clicking the "Help me PRAIORITIZE" buttons in the Toolbox activates our A.I. to help you finish your masterpiece..
Q. Are your local staff enabled to use social media?
- Not/barely
- I have provided training to my local staff and community champions
- We have an active social media policy together with regular ongoing training for all team members and community champions
Q. How are the social media activities for your product or service distributed across your departments?
- We do not know who is responsible for what
- We look at how that worked in the past
- We coordinate our activities with a fixed rota based on availability and talents
The artificial intelligence creating the questionnaires for the store has been inspired by over 11.000 whitepapers from more than 100 noted consultancy firms. Algorithms selected the 20% best papers and grouped papers from different consultancy firms into specific questionnaires. Why settle for less? Here is a summary how we did it.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
If you feel you need outside support after conducting your assessment, we recommend the firms that have written the below mentioned whitepapers. Not having a paper selected does NOT mean that a firm does not give good advice.
| NAME | TITLE PAPER |
|---|---|
| lek | LEK_On-Demand-Transport.pdf |
| magenic | mobile-technology-developments-to-watch-2019.pdf |
| lek | 1948_Shakeout_Meal_Kit_Industry_LEK_Executive_Insights_v2.pdf |
| protiviti | internal-audit-data-analytics-whitepaper-protiviti.pdf |
| oliverwyman | Oliver_Wyman_Automotive_Manager_Mass_market_EVs_web_final.pdf |
| pearlmeyer | iss-releases-2020-policy-updates-details-incorporation-eva-forthcoming.pdf |
| oliverwyman | Velocity_2018_autonomous-traffic-jam.pdf |
| oliverwyman | Bears_Sharks_Salmon_Final.pdf |
You will download so much more than a set of questions and answers. This questionnaire contains everything for the full consultancy experience:
- Respondent profiles for a helicopter view of your audience.
- A maturity model with which algorithms calculate a six times smarter improvement target (compared to when you leave that to a human).
- Improvement suggestions (per question) how to move from one answer to another
- Suggested follow-on projects. After all, moving your organization from A to B might require more than just doing an assessment.
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