Just search Google or Pinterest for ‘Dashboard’ and ‘Google material design’ and you get one mouth-watering dashboard design after the other. Sparklines, circle diagrams, stacked bars, trends graphs. You’re getting spoiled!

Well – if it is about strategy dashboard – you’re getting  bamboozled! Think with me for a moment…


Implementing a strategy is something that concerns the entire organization so this dashboard is replicated/personalized per department, location, job role, etc.


For the responsible managers in these departments, locations etc. strategy is a non-routine thing. That means there is always a lack of experience and context to put numbers into perspective.


Therefore, the dashboards should provide the context and self-interpret the numbers. New technologies like pattern recognition and machine learning can do that. Hence, context trumps the numbers itself.


Your car’s display says “It’s time for service.”. Based on a lot of numbers it just provides context. Only context and no numbers. And it passes the Shouldido-test. “What Should I Do?” (go to my dealer for a check-up).

It’s highly likely that every organizational dashboard you have at your disposal FAILS the Shouldido-test.

Just numbers. No context. No instruction. No prescriptive analytics.

A strategy dashboard that PASSES the Shouldido test explains – for example – where to curb/stimulate team ambitions, what to change in your target setting to boost organizational alignment, which change management style works best for Dept. 3, on what priorities to focus in Division B and who to connect to whom to foster knowledge sharing and to stop reinventing the wheel. All context. No numbers.